Author: vivi
Recently, Tencent network "echo China," 2008 China Education officially launched the annual festival activities. This is the Tencent network following the 2007 success "response in China," Education after the annual festival, again through public comment, Expert Interview And other forms of development on the reform achievements and problems, in-depth, comprehensive review and study conclusion. This year marks 30 years of reform and opening up, the event will introduce the "look back 30 years," "Criticism, 2008", "asked the Education 2009," three main sections. The invitation to the field of education scholars, experts, representatives of entrepreneurs, high-end series of interviews and the depth of the dialogue, the event will also set up a public voting platform (http://edu.qq.com/2008/), by month, by the the public voted for 30 years, 2008 education and education reforms, the key events, and the eyes of the most representative types of elite education figures, units and institutions. It is reported that in 2007 education Billboard attracted 5.9 million people online voting, comments, more than 40 million, the media exposure amounted to 300 million times. The final voting results activities selected under the "Top Ten People of education," "Top Ten Educational Event" and China's top ten brands Education Group, China's top ten online education institutions, China's top ten high-quality IT education in 21 categories. Yu Dan, Li, New Oriental and other personal and unit award on behalf of the Tencent network invited to accept the interview, and through domestic 50 Yu Jiaping face, network and television media awards event and interview content is reported that in society the concept of education in 2007 example of the power sector. Internet users through an interactive platform for the development of Chinese education, offer advice on their attention, and participation than expected. Model of education can no longer be stereotyped and become fresh sense of the problems of education have become a household name is no longer obscure, educational voice to echo through the network, education forward through the network have more driving force. In addition to this year's activities continue last activity involved is large, the characteristics of strong interaction, the greater emphasis on activities of the authority and depth. During the event, Tencent network will organize a number of education scholars, experts, entrepreneurs and students, parents, teachers and other front-line series of interviews conducted, and to invite well-known editor of Media Education as a guest host. Media's unique perspective, expert insight, educational aspirations of ordinary people will be demonstrated through the activities and dissemination. Topics of concern will also be involved in all aspects of education, such as the morality of concern this year, Employment , Campus Safety And other topics, as well as education finance, industry and other industries depth topics. After the interview, Tencent education channel will simultaneously launch a series of depth Topics To further enhance public awareness in China and concerned about education. This series will feature the final summary to Tencent education "repercussions in China?? 2008 China Education Annual Billboard" in. Tencent network has 590 million registered users, covering 90% of Internet users in China. Organizers will use the powerful rich product line (client, portals, search, e-commerce, games, etc.) on the activities of strong promotion, will influence the audience was further expanded. China Education Television, modern education, reported that the CPPCC is reported that China Education News, Zejiao Wang will serve as co-sponsor for this event deeply involved in all aspects of activities. Institute of Education in the 21st century-oriented event will provide academic support, Michael thought human resources information management consulting firms, data analysis of this event support, and several well-known print media will join together to design a scientific survey to Tencent platform and a large online survey. Extensive collection of users and, finally, issued by the authority of an expert report. Invited experts in relevant fields, on issues related to the investigation results of a professional and authoritative assessment to blog, comment on articles and other forms of communication to the public. In addition, the China Youth Daily, Xinhua, People, China Education Online, etc. will be invited to support this event, the media, dozens of media across the country will track the coverage of this event. The development of education about fortunes decadent Sheng, education issues related to each of us, the development of education is our common expectations. Tencent Network has been to promote the progress of China's education and development of responsibility, and "echo-China" activities of the brand is to raise public awareness of Chinese education, concerns, and provide education for the enthusiastic participation of platform. There is always a force in the promotion of education forward, China's education, you and I shared concern.read more
Talk radio
especially conservative talk radio gets education based marketing probably better than any industry. Regardless of your beliefs or political leanings, you need to get out of your own way to truly understand and appreciate how this industry secures loyal customers (listeners) and consequently stuffs their piggy banks through advertising dollars.
By providing education and then actually inviting their listeners to "check it (facts) out" these loyal fans keep coming back for more and more. Bottom line the more people who listen the greater advertising revenue generated and the goal to increase sales is realized. Now if your target marketing fits the demographics this becomes a win-win for everyone. Sales Training Coaching Tip: Without a written marketing action plan including an executive marketing summary, you will be working harder not smarter.
I realized the impact of education based marketing when radio station surfing and hearing comments from the listeners (loyal customers some who patiently waited a couple of hours to speak with the host) like this:
- "You have educated me."
- "Your show is the only one I listen to because of all the facts you share."
- "Your provide the best details to complex issues."
If you wish to increase sales, construct a compelling message that educates. Sales Training Coaching Tip: Remember your facts can be checked out (thanks to the Internet) so be careful in exactly what you say.
So what "Does a compelling marketing message sound like?"
Citing statistics is a great way to grab someone's attention such as:
Would you like to be in the 30% who realize 8 hours of pay for 8 hours of work specific to your employees productivity or the 70% where you employees are draining your profit coffers? Sales Training Coaching Tip: Cite your sources such as: These statistics are from a fairly recent Gallup Poll
To be able to educate does demand your know your:
- Products or Services
- Industry
- Industry of your target market
- Target markets or markets
- Current potential qualified customers (prospects)
- General market place trends - Local, regional, state, national and international)
The other implicit demand is to focus not on your or your products or services, but your potential customers and his or her needs. This shifting may result in you being uncomfortable especially if you have engaged in Product Based Marketing. Yet this traditional approach is beginning to die on the vine even for multi-billion dollar organizations. For example, Pespi announced it stepped away from its past marketing activities during the Super Bowl game and pledge $20 million in a social media education based marketing campaign.
One reason for this change from product based marketing to education based marketing is because people are literally and figuratively overwhelmed with data, information and knowledge. Potential customers do not have time to scour the Internet, read the latest journals or attend local economic seminars. They are looking to others to help them and if you can provide viable, succinct information without misleading them using a compelling message then you have their attention. In other words, you are now the Red Jacket in the sea of gray suits.
Maybe you are thinking "I don't have time to educate!?" Let me ask you one question: Do you waste at a minimum of 12 minutes a day between 8am and 5pm? Given that research about productivity and time management suggests the majority of people waste at least 1 hour a day, then you probably have the time. This is not a case of time management, but rather self-management.
So now is the time to learn more about this marketing approach if you truly wish to increase sales by shortening sales cycle times and improving customer loyalty.read more
There are many buzz words and phrases that come up through out our lives and in this day and age there is no bigger buzz going around internationally than the social media buzz. We first heard about My Space a few years ago and how so many friendships, connections and relationships were being built from this website. Today the social media buzz is even bigger and everyone is taking part in the opportunity to do some of the things that you are capable of doing.
In this article I will share some information on how you can use these powerful websites to gain a lead generation education that can help you grow your network marketing business. There are countless amounts of these web 2.0 websites but I will talk about a couple of the big ones where most of the people hand out.
My Space was not the first social media site but it was the most heavily visited and the most active of the many around. When it started to become popular it was known as a connection and networking tool that had a lot of functionality, you are able to download pictures and music and build relationships with others from all around the world. My Space is still used today but it has gained a reputation that it's used mostly by kids and young adults.
Today social media is not just a buzz word anymore they're getting some of the highest praise and acknowledgements. Websites like Face Book, Twitter and LinkedIn are some of the most visited websites on the internet and some of the most cutting edge lead generation education is being taught everyday. One of the ways that you can get educated to learn these strategies is that different groups are formed within the site and depending on the group, there are training conference calls and webinars that are conducted where you can join, connect with others and get educated. These sites are so popular that not only are people conducting business everyday on these websites but now major international companies are finding ways to utilize them to advertise their businesses.
So in my opinion this is a very effective way of not only getting a lead generation education but you can build relationships with others learn together and all of this information is being shared for free.
To find out how this education is gained and being utilized in a more detailed manner follow the link below input your information and you'll be directed to some free marketing training on the next page.read more...
